Adecco cut spending on paid sites such as Monster and CareerBuilder by two-thirds between 2007 and 2009, from $6 million to $2 million, North American marketing chief Ed Blust told an analyst meeting on Friday. Adecco is working toward a licensing agreement with LinkedIn, he added.
“We’ve seen dramatic decreases with the spend,” Blust said, adding that the decline partly reflected a cyclical decline in the staffing industry. Spending on paid job boards has flattened out in 2010 but will continue to decline, he noted. “In the long term, I truly think we’ll be spending less in the future.”
In 2008, job boards accounted for 65% of the candidates generated for Addeco; in 2009, that fell to just 20%. The company is relying more on jobs search engine Indeed and SimplyHired, as well as Google and Microsoft’s Bing search engine.
“There’s value to the paid job boards because of the numbers of people who go there but those numbers are trending down,” Blust added, noting that candidates coming via paid job boards are often unqualified, raising costs for recruiters who have to wade through irrelevant resumes.
The Adecco Group, based in Zurich, Switzerland, is a global provider of HR solutions. With over 31,000 FTE employees and more than 5,500 offices, in over 60 countries and territories around the world, Adecco Group offers a wide variety of services, connecting more than 600,000 colleagues with over 100,000 clients every day. The services offered fall into the broad categories of temporary staffing, permanent placement, outsourcing, consulting and outplacement.