One duck quack imitator’s misfortune will be another person’s success, according to the New York Times, who reported today that insurance policy provider Aflac will be teaming up with Monster.com to find a replacement for Gilbert Gottfried, the former voice of the Aflac duck.
Gottfried, a comedian known for his distinctively high, screechy voice, was fired last week by Aflac after he tweeted jokes on his personal Twitter account about the earthquake and tsunami in Japan.
Aflac called the comments insensitive. The company was further angered by the jokes because it derives about three quarters of its revenue from business in Japan.
“Gilbert’s recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac,” Aflac Senior Vice President and Chief Marketing Officer Michael Zuna said. “Aflac Japan – and, by extension, Japan itself – is part of the Aflac family, and there is no place for anything but compassion and concern during these difficult times.”
To find Gottfried’s replacement, Aflac has teamed up with Monster.com. The two have worked together before, as Aflac is one of Monster.com’s clients.
The Times reports that on the Aflac Facebook page, visitors can learn about the competition to become the next voice of the duck. The casting call is to include professionals and nonprofessionals and run through April 1.
The Facebook page has already garnered over 250,000 ‘likes.’ Visitors to the page will also find a tab encouraging people to support the Red Cross in Japan.
The winner of the competition will supply the voice for the duck beginning with the return of the most recent commercial in the campaign.
Aflac pulled their recent commercials that are voiced over by Gottfried and replaced them with a commercial from 2005 that was filmed in the style of silent movies.