Attracting talent used to be more cut and dried than it is now. If you were looking for talent, you would put an ad in the (actually physical) paper, or you’d depend on the word of mouth of suppliers and employees to get your request out there. Then along came the Internet, and it changed absolutely everything. Suddenly, there were …
Back in the day (and by that I mean, oh, just a few years ago), employers had a tough time finding out exactly how their staff felt about their jobs. Sure, there were some tried and true sources of info — such as “overheard at the water cooler” and “got a survey back from HR” but if you wanted real, …
If you look at the array of solutions available to employers today, then it would seem that it’s never been easier for employee-experience storytellers to get your employer brand out there. With easy access to video, multiple social media channels, sophisticated third-party review sites, live events and employee advocacy, well — there are just so many ways to get …
Employer branding is a relatively new discipline within talent attraction. The term was only coined in 1995, but since then the world has undergone a technological transformation. As a result, we are still discovering and exploring new ways to tell and share the stories that help us improve our chances of attracting talent.
Which channels to use? How to tap …
Maybe you’ve heard (or even used) the term “employer brand” without being completely sure what it means and how it’s different from the concept of “talent brand.” If so, I won’t tell anyone—and I’m here to help clear things up.
Coined in 1996, employer brand is a relatively new niche that falls under the larger umbrella of talent attraction. While …
Podcasts. My team has been working on recruitment ads that would run during popular podcasts. What recruiter has ever said those words? Reaching top performers in today’s crowded labor market requires thinking outside our experiential box, even outs…
