Every business has a story to tell, and telling it well can really pay off. Whether it’s sharing about your values, your accomplishments or what life is like for employees, storytelling is at the heart of many businesses’ employer branding strategy.
Employer branding is the process of promoting your company as a great place to work. This is your opportunity …
As founder of a career-coaching service, I sometimes hear these scenarios from employers: They’ve posted a job on Indeed, received resumes and followed up with their desired candidates. But many candidates weren’t the right fit — and those who were either aren’t responding or say they never applied.
In my experience, most of these problems are due to “operator error.” …
