These days, the term “employer branding” gets bandied about a lot. But what does it mean? Like consumer branding, which builds reputation and recognition for products, employer branding is about doing the same for your workplace. However, rather than attract customers, the goal is to attract your future employees.
Big firms spend millions of dollars on their employer brands. They …
Around the world, Silicon Valley is known as the engine of innovation and growth in the tech industry. What happens in Vegas may very well stay in Vegas, but that certainly isn’t the case here: innovations that start in the Bay Area lead to social change, business disruption, new economic opportunities and, of course, endless headlines in the media.
And …
In many cultures, elders are held in high regard as a source of wisdom.
In the world of tech, it often seems—not so much.
These days, you don’t have to look far to find news stories about lawsuits, age bias, declining salaries after a certain age or other takes on this persistent problem. What was once tech’s “elephant in the …
