How we spend our time and money has drastically changed since March 2020, but how we market to those consumers and potential employees needs little changing to make a big impact. With a little compassion, a little finesse, and lot of marketing ingenuity, we can utilize these time-tested strategies that get the attention of consumers to recruit potential employees and not miss a step in the results we’re after.

We know our employees spend 40+ hours a week in their home away from home aka at work, and we know that the more they enjoy the time they spend working with us, the more productive time we get from them. But now, we can’t provide the same environment, and we can’t provide the same perks. Sorry team, we’re going to have to get creative and come up with some new incentives.

While we are all waiting for us to get back to a {new} normal, we have an opportunity to be thoughtfully preparing to bravely re-enter this ever-changing world. When the switch gets flipped, and all systems are go—will your recruitment tools have a pipeline of candidates waiting for you? How can you make sure your tools are working for you in the background so when the time is here, you’re ready?

I’m sure by now your facilities teams have been devising the nitty gritty, separating out your desks so you can keep your team 6 feet apart, the Lysol, the air filtration systems, plexiglass partitions, the one-way hallways, temporary “in and out” scheduling…. But there’s so much more to work than just that.

Why you should take a day off, even if you’re stuck at home.