Remember the summer of 2019? It seemed like every programmatic vendor out there was being acquired: Appcast, ClickIQ, Perengo – if there was programmatic in your offering, someone was interested in buying it. Then things calmed down a bit and…
Remember the summer of 2019? It seemed like every programmatic vendor out there was being acquired: Appcast, ClickIQ, Perengo – if there was programmatic in your offering, someone was interested in buying it. Then things calmed down a bit and…
What do you get if you can’t articulate what you want? Sometimes you get a surprise, as in: ‘Just get me something that tastes good’, and you are presented with ‘liver an onions cooked 7 ways’ (apologies to those liver…
Over the years I’ve worked with a number of clients who are thinking about the next step. Sometimes that meant an acquisition. Sometimes that meant new staff, or additional marketing. But it usually meant – at its core – growth. These…
Note: The Doctor is on his way to TAtech, so this is an oldie but goodie from earlier this year. Enjoy! A long time ago I was the marketing director for a publishing company. Apart from making sure that the…
I admit it, I’m a sucker for ‘Wouldn’t it be cool if….?‘ products. You know – personal jetpacks, StarTrek transporters, self-cleaning litter boxes – and during my young adulthood (now sadly long past) I often i…
We’ve all experienced it: a movie or play is going along, we are firm in our understanding of the how and why of the characters’ actions, and then a bit of information is revealed that changes everything. We sit in stunned silence, frantic…
