New Jersey-based Reckitt Benckiser (RB), a global household, health and personal care company, today launched a social media game designed to engage potential marketing recruits on a variety of high-profile online properties.
The new poweRBrands (TM) game mimics the real-life experience of a marketing executive in a large company like RB. Players can test their business acumen and develop strategy and decision-making skills, all while getting acclimated to the RB culture.
The game was beta-tested on Facebook in July with optimal results. According to a press release, poweRBrands accumulated 40,000 players, 120,000 visits, and 5,800 Facebook fans during its first month.
In addition to being featured in the careers section of Yahoo!, poweRBrands has published ads on Facebook, Adknowledge, Yahoo!, Yahoo! Hotjobs and LinkedIn to promote their public launch.
Andraea Dawson-Shepherd, RB’s global communications director, said, “Over the last 2-3 years we have been placing increasing emphasis on recruiting top talent, and have developed a series of initiatives to reach out to gifted students and people early on in their career. We aim to show them how RB operates, demonstrate the global nature of our operation, and underline the RB culture and how it differs from most FMCG companies.
She continued, “We are looking to push the boundaries and find innovative, effective ways to communicate – particularly with the 18-30 age group. poweRBrands is a great way to demonstrate, in a fun environment, the exciting opportunities that RB offers. The game is the logical ‘next step’ in building a strong online presence and it’s totally in keeping with our commitment to continuing innovation.”