In 2005, the top level extension (TLD) known as ‘.jobs’ was born. A company called Employ Media was assigned to manage the registration and marketing of the new domain, and SHRM signed on as the TLD’s sponsor.

Why did SHRM decide that the .jobs extension was worth sponsoring? They believed that a TLD specifically focused on careers would help its members do a better and more cost effective job of recruiting new people. So if you worked f…